I developed and illustrated a character named Mine, who serves as the mascot for the Las Tapatias de Jalisco women’s volleyball team. Mine is an athletic and determined character, designed to be fun and memorable, making her a beloved mascot for the team and their fans.
As a graphic designer, I had the opportunity to design the logo, character development, and packaging for De La Rosa assorted candy, which is exported to the United States. The result was a colorful and fun packaging that reflects the brand’s personality.
As a Senior Brand Designer at LogoWorks, I crafted 300+ logos. A company without branding lacks commitment and goes unnoticed. Logos add value and reflect a company’s seriousness, including its mission, vision, philosophy, typography, corporate colors, and graphic elements.
As a freelance graphic designer, I designed and branded Sheraton Hotel’s Sushi & Tequila Lounge in Los Cabos, Mexico. From logo to menu, room-service boxes to chopstick sleeves, I managed the process, including technical specifications, food-safe material selection, and sample approval for quality assurance.
I had the pleasure of collaborating with De la Rosa to create a new candy packaging product, Swims. I provided end-to-end design services, including the creation of the brand logo, custom illustrations of candy treats, and packaging design that adheres to the new Mexican front-of-pack labeling law.