Character design

Mine, volleyball player character design, mascot of Las Tapatias de Guadalajara volleyball team in Mexico / Ilustración de Personaje Las Tapatías

I developed and illustrated a character named Mine, who serves as the mascot for the Las Tapatias de Jalisco women’s volleyball team. Mine is an athletic and determined character, designed to be fun and memorable, making her a beloved mascot for the team and their fans.

Mi Piñata

Packaging design for candies products MI PIÑATA de la rosa design and creation of burrito characters in the form of a piñata

As a graphic designer, I had the opportunity to design the logo, character development, and packaging for De La Rosa assorted candy, which is exported to the United States. The result was a colorful and fun packaging that reflects the brand’s personality.

Logotypes

A typographic logo design in purple background created by a freelance graphic designer in Sydney, Australia.

As a Senior Brand Designer at LogoWorks, I crafted 300+ logos. A company without branding lacks commitment and goes unnoticed. Logos add value and reflect a company’s seriousness, including its mission, vision, philosophy, typography, corporate colors, and graphic elements.

Sushi & Tequila

Graphic designer freelancing sushi restaurant corporate identity design / Especialista en Desarrollo de Productos

As a freelance graphic designer, I designed and branded Sheraton Hotel’s Sushi & Tequila Lounge in Los Cabos, Mexico. From logo to menu, room-service boxes to chopstick sleeves, I managed the process, including technical specifications, food-safe material selection, and sample approval for quality assurance.

Swims

Sweet Swims Food Packaging Design Mock-Up for La Rosa's Client / Dulces de la Rosa: Diseño de Empaque Swims

I had the pleasure of collaborating with De la Rosa to create a new candy packaging product, Swims. I provided end-to-end design services, including the creation of the brand logo, custom illustrations of candy treats, and packaging design that adheres to the new Mexican front-of-pack labeling law.