Diseñadora gráfica senior — autorretrato ilustrado/ visual communications designer: illustrated self-portrait

About me

Visual Communications Designer.

20 years across consumer brands and international projects.

Hi, I’m Ruth 👋

I’ve been designing for 20 years (don’t do the math, ha), starting in 2006 when I specialized in product development, specifically souvenirs. Since 2014 I’ve worked freelance, which basically means I can work from anywhere on the planet, or in other words, I could be in a submarine in the middle of the ocean and still design incredible things with just an internet connection! Distance really isn’t an obstacle these days ;).

Along the way I’ve worked with brands like Cesar Millán, De la Rosa, Corona, and Pinsa, as well as institutions like the Garvan Institute in Australia, an infrastructure project in Canada, and even political campaigns. Between 2021 and 2026 I combined all of this with a Senior Creative Designer role at Harlequin Group, first part-time, then fully remote.

I studied Digital Graphic Design Engineering at Universidad Itesus, and I was born and raised in the beautiful port city of Mazatlán, Sinaloa.

What sets me apart as a visual communications designer is that I can take a project all the way from idea to finished piece: a physical package on the shelf, a working online store, or a catalog ready for print. I’m honest, quick to solve problems, and I genuinely enjoy the challenges each project brings.

If you’d like the full picture, here’s my LinkedIn and Portfolio.

When I’m not designing, I’m probably exploring somewhere new (even though I’m not a huge fan of flying 😅), or watching a sci-fi show with a bowl of popcorn.

Skills section

graphic design services

Product Development:

Product design, souvenirs, merchandising, prototypes

Branding:

Visual identity, logos, brand guidelines, signage

Packaging

Packaging design, labels, die-cut packaging, final renders

E-commerce & Digital

ordPress, Magento, WooCommerce, Shopify, digital campaigns

Editorial

Catalogs, magazine design, editorial design, publications