Brand Identity Design: Sushi & Tequila Lounge, Hotel Sheraton Los Cabos

Client: Sushi restaurant inside Hotel Sheraton, Hacienda del Mar (Los Cabos)

Context: Development of visual identity for the hotel’s sushi restaurant, including packaging for its room-service offering.

My role: Restaurant logo design and design of room-service boxes/packaging, including sourcing the packaging supplier.

The challenge: Designing packaging that met all food-contact regulations required for room service at an international hotel chain, without sacrificing brand identity.

Process: Development of the restaurant’s logo, design of room-service boxes considering food-safe materials, and sourcing and validating a supplier that met regulatory requirements before final production.

Deliverables:

• Logo: Sushi & Tequila Lounge
• Room-service box/packaging design
• Packaging supplier coordination

Tools: Illustrator, Photoshop

Result: Brand identity and functional packaging, approved under food-contact regulations, for the restaurant of an international hotel chain in Los Cabos.

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