Digital Banner Design: Campaigns for Pinsa

Client: Pinsa Comercial, the commercial arm of Grupo Pinsa, a Mexican company with over 30 years in the market, distributor of the Dolores, Mazatún, and El Dorado brands

Context: Digital banner design for Pinsa’s different brands, aimed primarily at supermarket sales channels, both on websites and social media.

My role: Digital banner design adapted to each brand and platform (website and social media for supermarket retailers).

The challenge: Keeping brand identity consistent in digital banner design while adapting message and graphics for different brands within the same group (Dolores, Mazatún, El Dorado) and for different supermarket digital channels.

Process: Briefing by brand, development of banners adapted for web and social media formats, aligned to each brand’s visual guidelines within Pinsa’s portfolio.

Deliverables: Digital banners by brand, for website and social media.

Tools: Illustrator, Photoshop

Result: Consistent digital content across multiple brands within the same group, applied to both web and social supermarket sales channels.

Looking for something similar for your brand? Check out another project I did for Pinsa: Dolores, or get a quote.