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Illustration Licensing: Fridix, a Brand Built to License

Client: Personal project, own brand created with licensing in mind

Context: Fridix is a character IP with Mexican visual identity, focused on social-emotional education for girls: helping them identify, name, and process their emotions, with the core message that it’s okay not to feel okay all the time.

My role: Full concept creation, design of the main character and its supporting universe, with a focus on developing an own brand suitable for illustration licensing.

The challenge: Combining three elements that almost no children’s character brings together today: real social-emotional depth, authentic Mexican visual and cultural identity, and an honest, non-idealized character tone.

Process: Development of the character’s emotional arc, design of a supporting universe of characters. The project has materialized into a coloring book published on Amazon, with an active presence on Instagram as the main channel and TikTok as a secondary one.

Deliverables:

  • Main character design, Fridix
  • Supporting universe design
  • Coloring book published on Amazon
  • Visual identity for social media

Tools: Illustrator, Photoshop

Result: An active project in development, with a book published on Amazon and a growing community on Instagram and TikTok. Currently in the audience-building phase, with no licensing agreements closed yet.

Looking for character design or illustration licensing for your brand? Check out my services or get a quote.

Fridix Licensing

Illustration licensing and brand development: Fridix, a character IP with Mexican visual identity focused on social-emotional education for girls. I created the character, its supporting universe, and the coloring book, now available on Amazon.