Packaging Design: Swims for De la Rosa

Client: De la Rosa, one of Mexico’s most important candy makers

Context: Identity and packaging development from scratch for Swims, one of De la Rosa’s product brands.

My role: Full project design: logo, brand character design, and packaging design, including adaptation across multiple product presentations.

The challenge: Creating a memorable identity for a candy brand within an already well-established portfolio like De la Rosa’s, and making that identity work consistently across three different packaging formats.

Process: Logo design as an ambigram, a word readable both right-side up and upside down, a detail that reinforces the brand’s playful character aimed at a young audience. From there, development of brand characters later applied across three packaging versions: individual pieces, lollipop, and Bi Swims (a package combining two flavors in one product).

Deliverables:

• Logo (ambigram)
• Brand character design
• Packaging: individual format
• Packaging: lollipop format
• Packaging: Bi Swims format

Tools: Illustrator, Photoshop

Result: A brand identity built from scratch, logo, characters, and packaging, applied consistently across three product formats, within the portfolio of one of Mexico’s largest candy companies.

Looking for something similar for your brand? Check out another project I did for De la Rosa: Mi Piñata, or get a quote.