Packaging Illustration: Manhattan’s 50th Anniversary and Uber

Client: Paletas Manhattan (Guadalajara), in collaboration with Uber

Context: A commemorative corrugated box designed to celebrate Paletas Manhattan’s 50th anniversary, as part of a special collaboration with Uber.

My role: Graphic design and illustration for the box (structural packaging development was outside my role on this project).

The challenge: Designing a commemorative graphic piece that conveyed 50 years of brand history, within the format and constraints of a corrugated collaboration box with Uber.

Process: Development of the commemorative illustration and graphics for the anniversary, applied to the provided packaging structure.

Deliverables: Graphic design and illustration for the corrugated box, 50th anniversary edition.

Tools: Illustrator, Photoshop

Result: A commemorative piece for a brand with over 50 years of history in Guadalajara, created in collaboration with Uber.

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