Souvenir Design: Licensed Illustration for Crazy Shirts

Client: Crazy Shirts (United States), founded in 1964, with 35 stores across Hawaii, California, Florida, Nevada, and Colorado

Context: Crazy Shirts is known for its scented t-shirts and original printed art. I sold several illustrations under license for the brand to produce on their garments, a form of souvenir design meant for retail.

My role: Original licensed illustration, I delivered the artwork, and Crazy Shirts handled production and printing.

The challenge: Creating illustrations with real personality, versatile enough to work as textile designs, within the brand’s distinctive graphic style.

Process: Development of original illustration concepts, adjusting palette and composition for textile printing, and delivery of final artwork under a licensing agreement.

Deliverables:

  • “Las Vegas” illustration
  • Additional illustrations under the same licensing agreement

Tools: Illustrator

Result: Illustrations produced and sold by a U.S. brand with over 60 years of history, across 5 states.

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Souvenirs

Souvenir design and licensed illustration for Crazy Shirts, a U.S. apparel brand founded in 1964 with stores across Hawaii, California, Florida, Nevada, and Colorado. Created original illustrations, printed on their signature scented t-shirts.